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a small town, a rural Pub or a rural community group that would like our help?
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A message from our campaign advocate
BEEF it UP Australia! says ex NT Deputy Chief Minister
When the live cattle export ban hit the cattle industry in 2011 stakeholders right across the industry supply chain suffered enormously – socially, physically and economically – overnight.
Some have never recovered. Others lost everything that took generations to build. The ripple effect went from cattle producers through to entire communities that rely on the economic flow from the service providers throughout the entire supply chain.
I am proud to have been a part of opening the borders again, but unfortunately for some, too much damage had been done. It was arguably, the most devastating period ever seen in the industry.
Every stakeholder in the paddock to plate process are hardworking members of our nation, doing their bit to bring quality beef products to the table for consumption, nationally and internationally.
However, the live cattle export industry’s viability is still under threat from those who intend to close our borders to live export, permanently.
To top it off, we are seeing one of the worst droughts in our nation’s history.
As fellow Australians, we can do our bit by supporting all our beef industry stakeholders, right down to the small local butcher shops.
I commend the Australian Horizons Foundation and the Beefitup Australia campaign to support our local beef industry. Let’s pay our respects to our local beef industry and thank them for the work they do to make sure we have the world’s best beef on our dinner tables.
I urge you all to join me in supporting this campaign and supporting each and every “steakholder”.
Willem Westra van Holthe
Ex Northern Territory Deputy Chief Minister
Come help us pay homage to every "steak"holder:
BEEFitUP Australia: Connecting communities around Australia for strong economic and social growth whilst paying homage to our farmers, rural communities and the “paddock to plate” process.
The Australian Horizons Foundation and the Visit Australian Towns Network Inc have partnered with RED INTERNET to create a dynamic social enterprise model and we invite you to join us.
Hotels are invited to participate in the campaign. Why hotels? Because hotels are the hubs of our communities since the day they were built.
We even have butcher shops and cafes who have joined our network.
The idea behind the campaign is very simple:
to encourage consumers to make a change with their wallet whilst going about their normal purchases.
We even encourage taking a drive out to a small town and becoming a local for the day. Just spending $20 in a local community will make a difference let along becoming a local for the day and saying “gidday” to a local.
Reality is small choices can make a big impact to rural Australia.
The purpose behind BEEFitUP Australia is to raise funds for rural Australia as both the Australian Horizons Foundation and the Visit Australian Small Towns Network Inc are focused on the economic and social well being of rural Australia of both the farmers and their families and members of the small communities including small business.
By BEEFING IT UP we are able to achieve our goals, pay homage to our farmers and of course celebrate our great land and culture.
Anyone can nominate a small town, hotel or community group that will benefit from being part of the BEEFitUP Australia social enterprise campaign.
Participating hotels will be part of a growing network of like minded businesses who have joined the social enterprise and will benefit by a marketing program that promotes their business via social media portals to encourage business, tourism and other like minded members of our community that want to make a difference.
Come join us and let’s all make a difference!
Meet our ambassadors THE MASON BOYS
The MASON BOYS are ambassadors to the Australian Horizons Foundation BEEFitUP Australia campaign. Lead singer Clint is a 3rd generation farmer and he get it! As does all the band members and that is why they have penned the song THIS LAND and launched it at their 4th year at the Tamworth Music Festival on Australia Day. Since then the song has attracted attention from radio stations around the globe. The song resonates our farmers struggle on the land during the tough times and connects those not on the land with a strong message.
All proceeds from the download of the song will go the foundations mental health programs which sees funds given to partners on the ground, in communities so our mates can get a hand up in their time of need. Download latest song here.